CRM Integration & Automation
Your CRM, marketing automation, and sales tools should talk to each other. We build the integrations that connect them — so your data flows in real time and your team works from a single source of truth.
The Problem
Most B2B SaaS companies run 5–15 tools in their revenue stack. CRM, marketing automation, sales engagement, customer success, billing. And most of the time, none of them talk to each other properly.
The result? Your sales team updates Salesforce manually. Marketing has different lead counts than sales. Customer data is scattered across three systems. And every Monday starts with someone asking “which numbers are right?”
We fix this. Permanently.
What We Build
- Custom API integrations — We build direct API connections between your tools. No middleware tax, no sync delays, no record limits.
- Real-time data sync — Bi-directional sync so updates in one system appear everywhere instantly. No more batch imports or overnight syncs.
- Automated lead routing — Leads get assigned to the right rep in under a minute based on territory, company size, lead score, or any custom logic you define.
- Data migration — Moving from one CRM to another? We handle the full migration: field mapping, data cleaning, historical records, and validation.
- Webhook integrations — Event-driven automation that triggers workflows the moment something happens — a form fill, a deal stage change, a support ticket.
- Custom connectors — For tools that don’t have native integrations, we build custom connectors using Node.js, .NET, or Python.
What We Integrate
CRM Platforms
- Salesforce (Sales Cloud, Service Cloud, custom objects)
- HubSpot (CRM, Marketing Hub, Sales Hub)
- Pipedrive
- Zoho CRM
- Microsoft Dynamics
Marketing Automation
- HubSpot Marketing
- Marketo
- Pardot
- Mailchimp
- ActiveCampaign
Other Tools
- Billing systems (Stripe, Chargebee)
- Customer success platforms (Gainsight, Totango)
- Support tools (Zendesk, Intercom)
- Data warehouses (Snowflake, BigQuery)
- Any tool with an API
Technologies We Use
- APIs: Salesforce REST/SOAP, HubSpot API v3, Pipedrive API, custom REST/GraphQL
- Integration platforms: Zapier, Make (Integromat) for simpler flows
- Custom development: Node.js, .NET, TypeScript for complex integrations
- Infrastructure: AWS Lambda, Azure Functions, GCP Cloud Functions for serverless
- Data: PostgreSQL, MongoDB, Snowflake, BigQuery for data warehousing
What This Delivers
- Real-time data sync across all your revenue tools — no more manual imports
- 95%+ data accuracy — consistent records everywhere, validated and deduplicated
- Faster lead response — automated routing means leads get to reps in minutes, not hours
- Seamless CRM migrations — move platforms without losing historical data or breaking workflows
- Eliminated manual work — your team stops being data janitors and starts selling
Investment & Timeline
$7,000
2–4 months
Includes: integration architecture, development, testing, deployment, documentation, and 30 days of post-launch support.
Book a Free ConsultationFrequently Asked Questions
Trusted by Growth Teams
Real results from real companies who stopped their lead leaks
"Spartan Labs transformed our revenue operations in just 3 months. We were drowning in manual processes and data inconsistencies. Their team came in, audited everything, and built automation that saved us 15+ hours per week. Our sales team can now focus on selling instead of data entry. The ROI was immediate - we're handling 3x more leads with the same team. Highly recommend!"
Shekhar Dokania
Senior Staff Software Engineer, Global Financial Software
"Spartan Labs became an extension of our team. They helped us solve data silos, automate workflows, and improve reporting. Our forecasting accuracy improved by 60%, and we finally have a single source of truth for revenue data. The team is knowledgeable, responsive, and always available when we need them. They've become a trusted partner."
Suneet
Data Engineer, Fortune 500 Technology
"We were struggling with disconnected systems and manual workflows. Spartan Labs integrated our CRM, marketing automation, and sales tools seamlessly. The automation they built eliminated 70% of our manual data entry and improved our pipeline visibility significantly. Their documentation and training were excellent - our team was up and running quickly. Great partnership!"
Aswathy
Chief Marketing Officer, Mobile & Web Development
"Spartan Labs helped us automate our entire lead routing and qualification process. What used to take our team hours now happens automatically. We've seen a 40% improvement in lead conversion rates and our sales reps are much happier - they can focus on closing deals instead of administrative work. The team was great to work with - clear communication, on-time delivery, and excellent support."
Bipul Jain
Engineering Manager, Cloud Testing & Monitoring Platform
"From a technical perspective, Spartan Labs impressed me. They built complex integrations between Salesforce and our marketing automation platform that we didn't think were possible. The code quality was excellent, they followed best practices, and the solutions have been running flawlessly for 6 months. What I appreciated most was their ability to explain technical concepts in business terms. Our entire team understood not just what was built, but why it mattered."
Mukesh Kumar
Data Architect, Enterprise Software Development
"Spartan Labs helped us scale our revenue operations without adding headcount. They built automation that addressed our immediate pain points while setting us up for future growth. The ROI was immediate - we're more efficient, data is more accurate, and our processes can scale. Great value for the investment."
Aquib Ali Khan
Data & Analytics Leader, Global Food Delivery
"Spartan Labs solved our RevOps challenges elegantly. We had data silos, manual processes, and poor lead routing. They didn't just throw technology at the problem - they redesigned our processes to be more efficient. The automation has been running flawlessly, and we've seen significant improvements in lead conversion (up 40%), sales cycle length (reduced 25%), and pipeline accuracy (improved 60%). Responsive, knowledgeable team that genuinely cares about our success."
Saurav Ghosh
Lead Software Engineer, Global Financial Services
"Spartan Labs took that burden off my plate. They set up our entire revenue operations infrastructure - CRM integration, lead routing, data automation, everything. Now it all runs smoothly without me having to think about it. Best investment we've made. The team is professional, efficient, and gets things done."
Aryan Agarwal
Consultant, Global Technology Consultant
"As VP of Sales, I've worked with many consultants, but Spartan Labs stands out. They didn't just implement tools - they redesigned our entire revenue process. Our lead response time improved by 85%, data accuracy went from 60% to 95%, and our sales cycle shortened by 25%. The team is professional, responsive, and truly understands both the technical and business sides of RevOps. Worth every penny."
Saikat
VP of Sales, Global Eye Care & Vision Products
"We've been working with Spartan Labs for 8 months, and they've become essential to our revenue operations. They've helped us with multiple projects - from initial automation setup to ongoing optimization. What I value most is their strategic thinking. They don't just implement what we ask for - they think about the bigger picture and suggest improvements we hadn't considered. True partners, not just vendors."
Suraj
Lead Analytics Engineer, Fortune 500 Retail Technology
50+
Audits Delivered
$2M+
Revenue Recovered
48hrs
Avg. Delivery Time
100%
Client Satisfaction
Related Services
Explore other ways we can help transform your revenue operations
Ready to Transform Your Revenue Operations?
Book a free 30-minute strategy call to discuss your challenges and explore how we can help.
No sales pitch. Just an honest conversation about your RevOps and whether we're a good fit.
Or email us: business@spartanlabs.in