B2B Services
Reduced Sales Cycle Time by 41% Through Workflow Automation
Read Case Study
SaaS (B2B)
Increased Qualified Lead Conversion by 92% in 8 Weeks
Growth-stage
CRM Automation & RevOps Enablement
8 weeks
+92%
increase in qualified lead conversions
70%
reduction in lead response time
45%
increase in booked discovery calls
50%
reduction in manual follow-up effort
Customer Info
The client is a growth-stage B2B SaaS company operating in a highly competitive market. They generate inbound demand through content marketing, paid campaigns, and partnerships, serving mid-market and enterprise customers globally.
Overview
The client approached Spartan Labs to solve a critical revenue operations problem. While their inbound funnel was performing well in terms of traffic and form submissions, conversion into sales conversations was inconsistent. Leads were not being followed up on time, sales processes were manual, and there was limited visibility into pipeline health.
Spartan Labs was engaged to design and implement a scalable CRM automation system that ensured every lead was routed correctly, followed up within strict SLAs, and tracked end-to-end.
Within 8 weeks, the client saw significant improvements across conversion rates, response times, and sales efficiency.
Engagement Type
- Revenue Operations Automation
- CRM Workflow Design & Implementation
- Lead Routing & SLA Automation
- Sales Process Optimization
- Reporting & Performance Dashboards
Tools & Technologies
- CRM Platform (Sales & Marketing modules)
- Workflow Automation Engine
- Custom API Integrations
- Analytics & Reporting Dashboards
The Challenge
The client faced several operational challenges that were directly impacting revenue:
- Manual lead assignment, leading to delays and missed follow-ups
- Inconsistent response times, with no SLA accountability
- Leads falling through the cracks due to missing tasks and reminders
- Limited visibility into lead status and sales performance
- High dependency on manual effort, reducing sales productivity
These issues made it difficult to scale revenue operations and reliably convert inbound demand.
The Solution
Spartan Labs implemented a structured, automation-first approach:
1) Intelligent Lead Routing
- Automatic lead assignment based on source, intent, and segmentation
- Priority routing for high-intent and high-value leads
- Fallback and reassignment rules to prevent missed follow-ups
2) SLA Enforcement & Escalation
- Defined response time SLAs across lead stages
- Automated alerts and escalations when SLAs were breached
- Visibility for sales leadership into SLA adherence
3) Automated Follow-Up Sequences
- Behavior-based email and task sequences
- Personalization using dynamic CRM properties
- Multi-touch follow-ups without manual intervention
4) Workflow Automation
- Automatic task creation and status updates
- Deal stage movement based on actions taken
- Clean handoffs between marketing and sales
5) Reporting & Dashboards
- Real-time dashboards for lead status, response time, and conversion rates
- Weekly automated performance reports
- Funnel visibility from lead creation to deal closure
The Impact
After implementing the automation framework:
- Qualified lead conversion increased by 92%, driven by faster and more consistent engagement
- Lead response time dropped by 70%, significantly improving first-touch effectiveness
- Discovery call bookings increased by 45%, creating a healthier sales pipeline
- Manual follow-up work reduced by 50%, allowing the sales team to focus on closing deals
- Revenue operations became predictable and scalable, with zero dependency on manual tracking
Client Feedback
“Spartan Labs helped us bring structure and reliability to our revenue operations. The automation they built ensured no lead was missed and gave us complete visibility into our funnel performance.”
Head of Growth
B2B SaaS Company
Want Similar Results?
If your team is generating leads but struggling with follow-ups, SLAs, or pipeline visibility, Spartan Labs can help you build automation that scales revenue—without adding operational overhead.