SaaS (B2B)
Increased Qualified Lead Conversion by 92% in 8 Weeks
Read Case Study
SaaS (B2B)
Automated Lead Qualification to Improve Sales Efficiency by 55%
Early-to-Growth Stage
Lead Qualification Automation & CRM Optimization
6 weeks
55%
improvement in sales team efficiency
48%
reduction in time spent on unqualified leads
2x
increase in sales-ready lead volume
100%
automated lead scoring and qualification
Customer Info
The client is a B2B SaaS company offering a self-serve product with inbound demand from multiple channels. While lead volume was high, the sales team struggled to identify which leads were truly sales-ready.
Overview
The client's sales team spent a significant amount of time chasing leads that were not a good fit or not ready to buy. Lead qualification was manual, inconsistent, and heavily dependent on individual judgment.
Spartan Labs was brought in to automate lead qualification and scoring, ensuring the sales team focused only on high-intent, high-fit opportunities.
Within 6 weeks, the client dramatically improved sales efficiency and pipeline quality.
Engagement Type
- Lead Qualification Strategy
- CRM Workflow Automation
- Lead Scoring & Segmentation
- Sales Efficiency Optimization
- Reporting & Funnel Insights
Tools & Technologies
- CRM Platform (Contacts & Lead Scoring)
- Automation Workflows
- Behavioral Tracking
- Analytics Dashboards
The Challenge
Key challenges included:
- High volume of low-quality leads reaching sales
- Manual lead review, consuming valuable sales time
- Inconsistent qualification criteria
- Poor alignment between marketing and sales
- Limited insight into lead quality and readiness
This resulted in low morale for the sales team and wasted effort.
The Solution
Spartan Labs implemented a data-driven qualification system:
1) Lead Scoring Framework
- Defined fit-based and behavior-based scoring criteria
- Weighted actions such as product usage, content engagement, and intent signals
2) Automated Lead Segmentation
- Categorized leads into sales-ready, nurture, or disqualified buckets
- Routed leads automatically based on score and segment
3) Sales Alerts & Prioritization
- Real-time alerts for high-intent leads
- Priority queues for sales reps
4) Nurture Automation
- Automated nurture workflows for non-sales-ready leads
- Re-qualification triggers based on behavior changes
5) Reporting & Optimization
- Dashboards tracking lead quality, conversion, and scoring accuracy
- Continuous refinement of scoring logic
The Impact
After implementation:
- Sales efficiency improved by 55%, with reps focused on high-value leads
- Time spent on unqualified leads dropped by 48%
- Sales-ready lead volume doubled, improving pipeline health
- Marketing and sales alignment improved, with shared definitions and metrics
- Lead qualification became scalable and consistent
Client Feedback
“The automation Spartan Labs built completely changed how our sales team operates. We're now spending time on the right leads—and closing more of them.”
Head of Revenue
B2B SaaS Company
Want Similar Results?
If your sales team is wasting time on unqualified leads, Spartan Labs can help you build automated qualification systems that improve efficiency and close rates.